Interfaces people move through without friction — grounded in research, proven with real users, and handed off ready to build. We measure design in task success and drop-off, not applause.
300+
Screens Designed
+38%
Avg. Task Success Lift
2 wks
To First Clickable Prototype
AA
Accessibility Standard
From a first wireframe to a full component library — design your developers can actually build.
Marketing sites that look credible and guide visitors to one clear action.
Dense, data-heavy interfaces that stay calm and usable under real workloads.
Native-feeling iOS and Android UI designed for thumbs, not mouse cursors.
End-to-end product thinking — from problem framing to shipped interface.
Structure and flows settled early, before anyone argues about button colors.
Clickable prototypes you can put in front of users and stakeholders this week.
Collaborative by default — you watch the work happen, not just the reveal.
Pretty is table stakes. We design for the moment someone is tired, distracted, and trying to get one thing done.
Every screen traces back to a user interview, an analytics finding, or a usability test — not to taste.
Tokens, components and documentation your team keeps building on years after we leave.
WCAG AA contrast, keyboard paths and screen-reader semantics designed in from the first frame.
Test real flows with real users before a single line of production code gets written.
Dev-ready specs, tokens and every component state — no guesswork between design and build.
We track task success, drop-off and time-on-task, so design decisions prove themselves.
Structure before polish, and evidence before opinion — so revisions stay small and late surprises stay rare.
Research
Interviews, competitor teardowns and analytics review to find where users actually struggle.
Wireframe
Low-fidelity structure and flows agreed on before a single pixel gets polished.
Design
High-fidelity UI, every state, and a component library built on your brand.
Test & Hand Off
Usability testing on clickable prototypes, then dev-ready specs and tokens.
Redesigns we've shipped, and what changed once real users got their hands on them.
Northbeam
SaaS Analytics Redesign
+38%
Task Success Rate
−44%
Time to Insight
Kinfolk
Banking App Onboarding
−52%
Onboarding Drop-off
4.9★
App Store Rating
Lumen Health
Patient Portal Redesign
−61%
Support Tickets
AA
WCAG Conformance
Every engagement is scoped to your product — these are starting points, not surprises.
Find out what your interface is quietly costing you.
End-to-end design for a new product or a full redesign.
A living system your whole team designs and builds from.
“They rebuilt our dashboard around how analysts actually work. Task success jumped 38% and our onboarding calls got noticeably shorter.”
Nora Whitfield
VP Product, Northbeam
“Onboarding drop-off was quietly killing us. ITLab24 found the three screens causing it and redesigned them in under a month.”
Diego Ramos
Head of Growth, Kinfolk
“The accessibility work was more thorough than anything we had seen from an agency. We passed our AA audit on the first attempt.”
Ingrid Sørensen
Director of Digital, Lumen Health
Either. We can extend existing brand guidelines into a full product UI, or build the visual language from the ground up when there isn't one yet.
Research is where we start — interviews, analytics review, competitor teardowns and usability testing. Visuals without that are decoration.
Figma files with components and every state, design tokens, a clickable prototype, and written specs your developers can build from directly.
Yes. Plenty of clients hand our designs to their in-house team. We stay available for build-time questions either way.
WCAG AA contrast, keyboard navigation, focus states and screen-reader semantics are designed in from the first frame — not retrofitted the week before launch.
A focused redesign runs 3–5 weeks. Full product design with research and usability testing typically runs 8–12 weeks.
Let's look at your product together and find where users are dropping off.